Find What You
Didn’t Know to Ask
Signal autonomously finds emerging threats and opportunities across your event data, pinpoints the root causes behind them, and brings you the evidence before anyone thinks to ask. Root causes, not alerts.
Here’s What Signal Actually Sends You
Strong Signal
The fees didn't kill the first order. The order of screens did.
Takeaway: After adding a first item to the cart, users hit a silent fork. 88.4% of churned users go straight to checkout and meet the full fee stack before they ever see the offer that cancels it. Retained users take the detour. Same fees and basket with a different sequence.
The Split Point: Identical up to here. Then the cart screen offers two exits and nothing in the funnel marks the difference.
Root cause · recommendation
The cart's primary CTA routes to checkout. The first-order promo sits one tap deeper, inside Delivery options — a screen most users have no reason to open. Fee disclosure sits downstream of the thing that offsets it.
Auto-apply the eligible first-order promo at cart, or show the offset inline in the fee breakdown. No first-time user should reach the payment sheet with an un-offset total. Addressable: 8,120 users per two-week cohort.
It Doesn’t Wait to Be Asked
Watch
Every cohort, continuously. New installs, versions, campaigns, geos, segments, evaluated as events arrive, not on a review calendar.
Detect
Diverging behavior. Signal finds where one group’s sequences split from everyone else’s: a stall, a loop, a flow that quietly breaks after a release.
Reconstruct
The exact story. Event paths before and after the divergence, affected vs. unaffected side by side, from the complete ordered record, not a sampled summary.
Deliver
The written insight. Summary, behavioral flow, root causes, recommendations, with the full cohort profile underneath and every claim tied to the events behind it.
What Signal Watches For
Progression
Where users stall. Loops, difficulty walls, and content exhaustion before they become churn.
Churn
Who’s leaving, and why. The exact sequences that precede leaving, and who’s on that path right now.
Monetization
Where revenue leaks. Friction and interruptions in ad, purchase, and subscription flows.
Economy
Where balances break. Currency deficits and sinks that quietly halt progress.
The Investigation Continues Where You Work
Insights arrive in
Open any insight in Keewano Analytics to interrogate it, or drill into the affected segment in Explore. Every claim stays connected to the events behind it.
Access follows the rules defined in Keewano Analytics. Insights reach only users with access to the underlying projects and data.
Catch the Signal Before the Churn
Somewhere in your event record, a segment is quietly leaving and a flow is quietly leaking.
Signal is already signaling.