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✨ Question
Build ROAS cohort by day, by marketing install campaign

✨ Answer Time period: 2026-07-15 to 2026-08-17 - Filters: Cohort registrations monitored between 2026-07-15 and 2026-08-17

Launch Day Peaks: On 2026-07-15, Facebook Ads - Retargeting reached 24.91x ROAS, TikTok Ads - Q3 Push achieved 16.84x, and Facebook Ads - Prospecting hit 7.66x.
Stabilized Performance: Facebook Ads - Prospecting stabilized between 0.5x and 1.7x ROAS, while Google Ads - Rewarded peaked at 6.28x on 2026-07-24.
Active Cohorts: The 2026-08-17 cohort is currently in progress, showing an expected low initial ROAS (0.01x) that will increase as player lifetime matures.

ROAS Trend

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